Impressum Facebook Là Gì


The impressum may be a largely unfamiliar concept in North America, but it’s a legal requirement for businesses that operate in German-speaking countries. Many trang web owners around the world must disclose their identities and liên hệ information in an impressum.Bạn vẫn xem: Impressum facebook là gì

Read on lớn find out what an impressum is, whether or not you need one, và how lớn create an impressum for Facebook.

Bạn đang xem: Impressum facebook là gì

Table of Contents

What Is an Impressum?

An impressum is a statement of ownership and authorship of content, which is legally required to lớn be put on published online và print truyền thông in German-speaking countries. For businesses with an online presence, an impressum means disclosing the contact information of the trang web or business owner, as well as basic information about the company.

“Impressum” is an adopted German word with Latin origins, meaning “to impress or to engrave.” The closest English equivalents khổng lồ “impressum” are:

“legal notice”“imprint”“masthead”“about us page”

Do I Need an Impressum?

According khổng lồ the German Telemedia Act, you need an impressum if you operate a commercial trang web (including business social truyền thông media pages) in Germany, Austria, or Switzerland, regardless of whether you have a .de tên miền or not.

An impressum is similar khổng lồ a business’s privacy policy. However, privacy policies are more extensive and required in more countries.

Keep in mind that an impressum is not required for private pages, such as a personal blog that doesn’t generate income.

What Should I Write in an Impressum?

According to lớn the Telemedia Act, you should include the following in an impressum:

Name of the owner or manager of your business/pageRegistered business addressContact information (e.g., phone number, thư điện tử address)Business registration information (including register name and registration number)VAT ID number or trade registry number if applicable

Impressum & Facebook

Many businesses have their own websites as well as social media pages. Facebook added a feature that allows users khổng lồ create their own impressum on a public page so that businesses in German-speaking countries can easily comply with the law.

What Is an Impressum on Facebook?

An impressum on Facebook is a section on the “About” page that displays a business’s contact information và legal identification numbers. Facebook allows users to input đầu vào up to lớn 2,000 characters for their impressum, after which the text is shortened, và a links to the complete impressum is added.

Facebook’s Pages, Groups, and sự kiện Policies require page administrators lớn obey all applicable laws & regulations. This means if you’re subject to the Telemedia Act, Facebook requires you to include an impressum on your page.

Impressum Facebook Examples

There are different ways lớn write & present an impressum for your Facebook page. The following Facebook impressum examples vary in wording và formatting, while still meeting the requirements for an impressum.


Audi’s Facebook About page features their impressum, which includes the names of board members, liên hệ information, business register name & number, and VAT ID. They provide additional contact information & resources for users who want lớn find out more about their fuel consumption data.


An impressum can contain additional information about your business, as long as you’ve included the required elements. As seen in the example, Audi’s impressum places a dispute resolution disclaimer between the business’s VAT ID & mailing address.


Birkenstock’s Facebook About Page features their business description and impressum. Although they have a relatively short impressum, they provide the required business and liên hệ information.


You can vary the length of your impressum & the order of information as long as the required information is presented.


Allianz’s Facebook About page includes their business description & impressum. They provide information about their staff and business, along with liên kết to their full impressum, privacy policy, & Instagram page (not pictured).

Xem thêm: Da Và Bệnh Rosacea Là Gì - Nguyên Nhân, Biểu Hiện, Điều Trị


Impressum are also referred to lớn as “imprint” or “ credits” on websites, as seen in the example. Consider linking your Facebook impressum to your website’s full imprint or impressum page for your users’ convenience.

How to showroom an Impressum on Your Facebook Page

Here’s how to địa chỉ cửa hàng an impressum lớn your Facebook page:

Click Pages in the left menu of your News Feed.Go lớn your Page and click Edit Page Info.Scroll down lớn the More section và enter your business information in the Impressum field.Click Save Changes.

Impressum Examples

Impressum on websites also come in different styles for different businesses. Kiểm tra out the impressum samples below to lớn get ideas of how to format your impressum.

Swarovski — Online shop Impressum

Swarovski’s imprint has all the required elements of an impressum, including business and liên hệ information for their Switzerland office. They also provide tương tác information for their US office for US users.


It’s a good practice for multinational companies with English websites to lớn post their impressum if they also operate in German-speaking countries.

Even though English-speaking countries don’t require an impressum, Swarovski includes an impressum on their international English website, because they also operate in Switzerland, as seen in the example.

ABB Group — website Impressum

Engineering firm ABB’s impressum specifies that their website is owned by the ABB company, & provides company details including the CEO’s name, business address, contact information, & business registration information.


Follow this example by identifying who manages or owns your website. If your website is maintained by a third-party organization, include their liên hệ information as well.

7132 Silver Restaurant — Disclaimer Impressum

7132 Silver Restaurant’s impressum and disclaimer page features liability & privacy disclaimers in addition to lớn their impressum. They also provide information about the third-party organization that developed their website.

Like in the example, you can choose to include your impressum in your disclaimer, or simply provide a liên kết to the impressum page if it’s too long.

Next Steps

Now that we’ve walked through what an impressum is & how khổng lồ create one, let’s revisit what you need to know about impressum:

An impressum is a statement of ownership & authorship.An impressum helps combat spam và disinformation by holding creators responsible for their content.An impressum is legally required for commercial sites operating in Germany, Austria và Switzerland.A standard impressum text includes names of the business/website owner, business liên hệ information, và any government-issued identification or registration numbers.

Before creating your impressum, consult other impressum resources or nhận xét the Telemedia Act for detailed descriptions of the requirements.

Xem thêm: Một Ca Nô Xuôi Dòng Từ Bến A Đến Bến B Mất 4 Giờ Và Ngược Dòng Từ Bến B Về Bến A Mất 5 Giờ

Finally, display your impressum in conspicuous places on your trang web or Facebook page lớn comply with German laws.